Week 34 — Why Tokens Are Important In Entrepreneurship

by cottonbro

Just last week I wrote about smart contracts and how it has the power to permeate the fabric of our daily lives.

This week however, will be centred around something that’s more applicable to our lives, something that has been governing our lives all this time …

and that’s tokens!

In the crypto world, a token is a special type of smart contract that specifies the holders’ rights. A token is essentially a rights management tool that may represent a holders’ claim to ownership pretty much anything really, a physical asset, digital asset or even a contract!

The only difference between a regular token and a cryptographic token is the fact that cryptographic tokens are managed on a ledger that may or may not be private. This allows managing tokens digitally to be cost efficient, secure and fast.

How Did Tokens Come To Be — The History Of Tokens

Some of the earliest tokens used in the past were beads, shells and stones. Gradually, as technology began to advance, so did tokens too! With the advent of metal coins that had very intricate designs that were hard to forge.

Today, the proliferation of tokens have completely taken over our lives, with vouchers, gift cards, ID cards, concert bands, bank tokens, train and air tickets and club memberships becoming a very normal way to enhance our daily lives.

In cognitive psychology, tokens are used as part of a reward system whereby good behaviour warrants the issuance of a token and that same token can be used to exchange certain gifts or privileges in the hospital.

Another more obscure example of a token would be aluminum drink can. I remember when I was younger there would be a label behind my favourite off-the-shelf chrysanthemum tea can that indicated that if you returned the empty can to the producer, you would be entitled to a $0.02 reward. This was used as an incentive to recycle the can after drinking it.

The examples are limitless in the real world.

The Next Evolution Of Tokens

Cryptographic tokens essentially combine all the underlying properties of regular tokens and links them together with a blockchain network, a wallet software and a blockchain address.

The ownership of these tokens can be publicly known (owning Bitcoin) or privately known (ownership of an apartment). These tokens in essence are a way for the owner to be granted access rights to a network, asset or information.

Using a wallet software, the private-public key asymmetrical cryptography proves that you own the tokens in your wallet because the tokens are signed with your private key that only you should have access to. By the very logic of that knowledge, we can then attribute certain access rights to you because of the process (just like a house key only you have).

The easiest way to issue tokens is through the ERC-20 token which is the standard plain vanilla smart contract that Ethereum has come to be known for. This allows you to create tokens with a few lines of code without having to build a whole blockchain network from scratch. There are other kinds of smart contracts that will support various different types of tokens. For example, NFTs are under the ERC-721 protocol and are meant to be non-fungible in nature. I will be discussing more about NFTs next week stay tuned for that!

One of the biggest issue with tokens is that if your token is based on the Ethereum network, you are not supposed to be able to interact another network say, the Bitcoin network.

Which makes sense because both networks speak completely different languages and therefore will be unable to transfer their native tokens with one another’s network.

Entrepreneurs are now catching on to the value in solving this problem and as a result, we now see a proliferation of “bridging” projects. Projects that aim to be the bridge between two networks, acting almost like a translator between the two.

On paper, these projects are meant to boost interoperability in this whole blockchain ecosystem but neither have I used these services nor have conducted detailed studies on these bridges to give you a true assessment on it’s efficacy.

If these bridging projects are able to deliver on their promise, it would mean that tokens will experience a greater network effect and will become even more liquid, thus greatly influencing the mass adoption of cryptographic tokens into daily lives.

So, now that we know what cryptographic tokens are, what’s the next question that we should be asking?

What Is The Right Cryptographic Token For My Business?

When thinking of tokenising a service or a part of a business, what are the considerations that should be made in order to design the right token?

There are a couple of properties that a token should have and although this list is not exhaustive, it gives you a foundational understanding of what you need to think about before concocting your very own token.

Property #1 — Technical Aspect

Do you need to built your token on the protocol level or can you build your token on the application level?

This is one of the most important questions that a token designer needs to ask. If you need a token that is implemented on the protocol level, it means that you need to create a whole new protocol in order to issue your tokens, which means that you will need to design all the policies and intricate details of your network.

If you’re building your token on the application level (Dapp), then this second-layer token (Your decentralised app) is riding on the coattails of the first-layer protocol (Ethereum). Your development cost would probably be lowered significantly and you could launch your product efficiently, however, the project might be hampered from changes on the first-layer.

For example, if the price of Ethereum increases significantly, so too would the transactional fees that your customers will need to pay to gain access to your service. This could affect your business tremendously.

Property #2 — Access Rights

Tokens can represent your rights to claim a number of things, mainly:

  1. The rights to an asset I own
  2. Access rights to the services that someone is providing
  3. The ability to vote

Understanding this will help you to know what your token is used for.

An asset token basically represents a fungible asset or non-fungible asset. Money, gold and crude oil are examples of fungible assets. If you were to borrow my red car tomorrow, and return another car to me, would that be acceptable?

Probably not. I would expect you to return my red car to me, it has to be the exact car that you borrowed from me.

On the other hand, if I were to borrow $5 from you, I wouldn’t care about the serial number of the note that you gave me. As long as I return you the $5, you really don’t care. So, money is an example of fungible assets.

And so, cars, real estate and intellectual property can be considered to be non-fungible assets.

Other tokens like access rights tokens (access to a nightclub) or credential tokens (company ID card) can be issued as a means to grant certain access rights to an individual.

Property #3 — Fungibility

In the previous property, I described briefly about what fungibility is. A fungible asset encourages owners to exchange the asset with other kinds of assets. A non-fungible asset is more unique and takes more work to exchange.

Cryptographic tokens have the ability to change non-fungible assets to be more fungible through division.

The more divisible an asset is, the more fungible it is. So if you were to fractionalise a real estate asset and use tokens to represent ownership to the asset, this makes a previously illiquid asset, more liquid as the transaction process is greatly simplified. This is in assumption that whatever you intend to fractionalise is compliant to the native judicial system.

Property #4 — Privacy

Is privacy important to you? To your customers?

This is an important question to ask because not everyone wants information on the transactions they make to be easily downloadable or referenced. That is the downside of using a public ledger.

Privacy might represent a competitive edge against competitors. Not everyone wants strategic information out there in the market.

Property #5 — Transferability

Do you want your token to be transferred? Or are they non-transferrable just like your national identity cards.

Art pieces are unique, but they are inherently meant to be a transferable asset.

Property #6 — Durability

Can your token withstand repeated usage? Would it decay or rot? For example, fresh produce like fish and meat are perishable and are not the best tokens to hold value for a long time.

Items like flour, salt and precious metals would be a better token to use as a measure of value because it does not diminish over time.

The same considerations are to be made when designing a cryptographic token.

Property #7 — Regulatory

This is a huge concern for entrepreneurs because this whole cryptographic token space is so nascent, that regulators are struggling to keep up with the innovative products that are popping up in the scene.

Although you can outrun the authorities temporarily, there will come a point where they will impose regulations that will affect your business.

Making sure that your tokens are compliant to the law will be the difference between staying afloat or being shut down.

Property #8 — Incentivisation

Are you providing tokens as a form of incentives? Just like if you were to collect points/tokens at an online retailer for spending $50 and above, or even to reward someone for conducting a survey or watching an advertisement.

Your token could also be created to reward people in your network for helping to grow and contribute to the network like how miners/ validators are rewarded for verifying transactions in blockchain networks

Property #9 — Token Supply

Do you want your token to be limited (Bitcoin)or do you want it to continue being minted as time passes by (Ethereum, fiat money).

Bitcoin was meant to be an alternative to digital cash, but it acts more like digital gold whereby there is a limited supply.

Ether was not meant to be used as a store of value but to be used as a unit to power the network, therefore Ethereum does not put a token supply cap on their token.

Property #10 — Price Stability

As a medium of exchange, do you want your token’s price to be fluctuating constantly? Yes, Bitcoin marks a huge quantum step in technology through its consensus algorithm. But it’s simplistic monetary policy does not help ensure price stability.

USD Tether for example has an algorithm that is supposed to mimic the price of the US dollar.

So, price stability is a consideration that needs to be carefully thought through when creating your own cryptographic token

Property #11 — Token Flow

Token flow refers to how the token cycles. In the case of a casino, the chips that you earn are only redeemable at the casino for fiat money. However, if you were to take a train ride, the train ticket that you purchase is meant to be a one-time use token and cannot be used again. This makes the flow of a train ticket token to be one way.

Property #12 — Perishable or non-perishable

This property is similar to the train ticket example. Do you want your tokens to have an expiration date? Let’s say if I create a token to represent an IOU, by the end of 5 years from the date of issuance, if the debt is not paid off, the IOU token is instantly burnt/expired.

So, this is just one scenario that perishable tokens can be used. Non-perishable tokens just last a much longer time and are not burnt easily (assuming the network does not crash).

Final Words

These considerations that I have listed out above are good starting points, things like regulatory concerns are very much complex and that particular topic will need a further discussion on it in order to better understand the landscape.

In the next week, I’ll be writing about NFTs and why they could be important to you!

See you there!

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